The second clip was of a friend of ours who looked like what we considered to be a relatively attractive male, whom was committing criminal acts. As illegal as the acts may be, criminal activities are present within modern society and the fact that our soap is supposed to be a dramatised version of modern society, we needed to include such elements. Kerr, the person that we filmed suggested some ideas which we found to very helpful. Initially, we considered simply having Kerr attempt to beat someone up and filming the effects and include it in the trailer. After much thought though we decided against this for a number of reasons. Mainly, because the trailer was going to be aimed at a wide age group, we didn't want to connote a sense of violence intiall within the soap, as it could potentially be disastrous in terms of target audience. Not only our families unlikely to watch, but it would also eradicatate theoretically anyone under the age of 12 watching it as well, meaning that the programme would be aired around the 9pm watershed, the complete opposite of what we were intending. As such, we chose to focus it on online crime, as we've become aware that this is a very controversial issue currently in society, therefore we felt it would be appropriate to comment on it within the clip.
Notably, you will notice that an FBI warning arises when the user is doing something he apparently shouldn't. This was an attempt to 1. Make people take an interest into why the FBI sign is there and to 2. It also was a way to bring home to viewers the dangers of online crime, something we hoped would in turn attract them to view as they may well be interested in the outcome of the storyline.
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